You already paid for a Facebook lead form for monsoon service. By the next morning many of those people have filled two more forms.
The message should use their name and ask the next question, not dump a brochure.
Copy this
Hi {{1}}, thanks for asking about a service slot. What is the vehicle, and do you prefer drop-off or pickup?
What has to be connected
- The Meta lead form, and the ad account that owns it.
- An approved WhatsApp template, because you are starting the conversation.
- A person on the team who picks up the replies. The first message is automatic. The conversation after that is not.
The setup steps are in Facebook lead ads to WhatsApp.
More on this: WhatsApp Business app vs the API.
Team chat and campaigns on WaBot start at ₹840/month + GST. Meta’s message fees are separate, and WaBot does not add a markup. See plans.
Reply to the lead while they still remember the ad.
Frequently asked questions
Why not just phone them?
Calls from unknown numbers get ignored. A WhatsApp message with their name and what they asked for gets read.
Is the first message free?
No. You are starting the chat with a template, so Meta’s template rate applies. A marketing template in India is ₹0.8631 plus GST.
What if they reply at night?
The reply lands in the shared inbox. An after-hours auto-reply can collect the extra details before a person takes over.
Final thoughts
Someone who fills a Facebook lead form for monsoon service should get a WhatsApp message in seconds, not a call the next day.
