Estimate what you’ll pay Meta each month to use the WhatsApp Business API in India. Enter how many messages you send, or pick an example, and see the cost per message type, GST and the yearly total. It uses Meta’s rates from 1 October 2026.
Meta’s rates for Indian numbers from 1 October 2026: marketing ₹0.8631, utility, authentication and service ₹0.115 per delivered message, excluding GST. Messages customers send you are free, and so is everything you send in the 72 hours after a chat starts from a Click-to-WhatsApp ad. Very high volumes get lower utility and authentication rates. Estimates only; Meta bills the final amount.
Pay Meta’s rates, with no markup
With WaBot you pay Meta directly at these rates. You get a shared team inbox, instant auto-replies and campaigns. Start free; paid plans from ₹840/month + GST.
Start free, no card neededWhich message type is which?
| Type | Examples | Rate (excl. GST) |
|---|---|---|
| Marketing | Diwali offers, new arrivals, festive greetings, “we miss you” messages | ₹0.8631 |
| Utility | Order or booking confirmation, payment receipt, appointment reminder, delivery update | ₹0.115 |
| Service | Any reply you send within 24 hours of the customer’s last message | First 1,000 free per number each month, then ₹0.115 |
| Authentication | One-time passwords for login or verification | ₹0.115 |
For worked examples and ways to keep your bill low, read our guide to WhatsApp Business API pricing in India.
Frequently asked questions
How much does the WhatsApp Business API cost per message in India?
From 1 October 2026, Meta charges ₹0.8631 per marketing message and ₹0.115 per utility, authentication or service message delivered to an Indian number, plus 18% GST. Each number gets 1,000 free service messages a month.
Are messages from customers charged?
No. Messages customers send you are free. You only pay for messages you send.
Does this include the provider’s fee?
No. The calculator shows Meta’s message charges only. Your WhatsApp API provider charges separately for its platform. WaBot plans start at ₹840/month + GST, and WaBot adds no markup on Meta’s charges.
Why is my real bill different from the estimate?
Meta bills per delivered message, so undelivered messages aren’t charged. Very high volumes also unlock lower utility and authentication rates, and messages sent in the 72 hours after a Click-to-WhatsApp ad chat are free.