Tips

The night message real estate brokers can send so a late enquiry is still there, with the details, in the morning.

Send a weekday lunch thali or a festival set menu only to guests who asked to hear about specials. The message to copy, and who not to include.

A worked example for coaching institutes: 1,500 replies, 800 class and fee reminders and 250 new-batch offers.

A short WhatsApp reminder restaurants and cafes can send so the appointment, booking or pickup actually happens.

What to send when someone taps a Click-to-WhatsApp ad for a hill station or houseboat and lands in your chat. The first hour matters more than the ad.

Send a health-check camp announcement only to patients who agreed to clinic updates. The message to copy, and who not to include.