Tips

A worked example for car workshops: 700 replies, 300 ready-for-pickup messages and 80 service-due reminders they opted into.

Someone who fills a Facebook lead form for admissions should get a WhatsApp message in seconds, not a call the next day.

The night message retail shops can send so a late enquiry is still there, with the details, in the morning.

A worked example for real estate brokers: 2,200 replies, 150 visit confirmations and 300 new-listing messages.

Send a weekday or monsoon stay offer only to past guests who agreed to hear about empty dates. The message to copy, and who not to include.

A worked example for travel agencies: 3,000 replies, 200 booking confirmations and 500 season offers.