Tips

The common one: messaging every guest from the last three years about a discount, including people who only asked a question once. What to do instead.

How salons and spas stop losing chats on a personal phone. Each stylist chats from a personal number, so the salon has no record when someone leaves.

Someone who fills a Facebook lead form for a health-check camp should get a WhatsApp message in seconds, not a call the next day.

Ask buyers for a Google review on WhatsApp the week after registration, while the visit is still fresh.

Send a service-due reminder they asked for only to owners who asked to be reminded when the next service is due. The message to copy, and who not to include.

The night message coaching institutes can send so a late enquiry is still there, with the details, in the morning.