Tips

A worked example for restaurants and cafes: 2,000 replies, 400 booking confirmations and 120 specials to opted-in guests.

Ask customers for a Google review on WhatsApp a day after they collect an order, while the visit is still fresh.

Someone who fills a Facebook lead form for a weekend stay should get a WhatsApp message in seconds, not a call the next day.

What to send when someone taps a Click-to-WhatsApp ad for a weekend room and lands in your chat. The first hour matters more than the ad.

Someone who fills a Facebook lead form for bridal bookings should get a WhatsApp message in seconds, not a call the next day.

Send new stock in a category they buy only to customers who asked to be told when new stock arrives. The message to copy, and who not to include.