Tips

What to send when someone taps a Click-to-WhatsApp ad for trial classes and lands in your chat. The first hour matters more than the ad.

Someone who fills a Facebook lead form for a festival collection should get a WhatsApp message in seconds, not a call the next day.

A worked example for gyms and studios: 900 replies, 400 class reminders and 150 renewal offers.

The common one: exporting numbers from a travellers' WhatsApp group and broadcasting an offer to all of them. What to do instead.

A short WhatsApp reminder travel agencies can send so the appointment, booking or pickup actually happens.