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How coaching institutes should send offers on WhatsApp

The offer is an early-bird seat for the next batch. The list is parents who asked about a course and agreed to batch updates.

An offer you send first is a marketing message. In India that is ₹0.8631 each, plus GST, on top of your WaBot plan. It is cheaper than losing the account by messaging people who never agreed.

Copy this

Hi {{1}}, the next {{2}} batch starts on {{3}}. Early-bird seats close on {{4}}. Reply YES for the fee details.

Who is not on this list

  • Numbers bought or scraped.
  • People who asked a single question and never said yes to updates.
  • Anyone who told you to stop.

Read the restriction rules: sending WhatsApp messages without getting banned.

More on this: WhatsApp for coaching institutes.

Team chat and campaigns on WaBot start at ₹840/month + GST. Meta’s message fees are separate, and WaBot does not add a markup. See plans.

Send the offer from the business number.

Frequently asked questions

How often should this go out?

When you actually have something to say. A weekly blast with nothing new trains people to ignore you, and it costs a marketing fee each time.

Can I send it to my WhatsApp group?

A group shows every member’s number to the others. An official template goes to each person privately.

What does one offer cost?

₹0.8631 per person plus 18% GST, for a marketing template in India. Utility messages such as booking updates are ₹0.115.

Final thoughts

Send an early-bird seat for the next batch only to parents who asked about a course and agreed to batch updates. The message to copy, and who not to include.

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