Ads That
Click to WhatsApp
By integrating your Wabot.shop number with Facebook and Instagram ads, and automating conversations using LLMs, workflows, and catalogs, you can create a powerful customer engagement platform. This setup not only enhances user experience but also streamlines your sales and support processes.
Prerequisites
WhatsApp
Business Account
- A registered WhatsApp Business number.
- Access to the WhatsApp Business App or the WhatsApp Business API.
Facebook Business
Manager Account
- An active Facebook Business Manager account.
- Administrative access to your business’s Facebook Page.
Connected
Accounts
- Your WhatsApp Business number connected to your Facebook Page.
- If advertising on Instagram, an Instagram Business Account linked to your Facebook Page.
Best Practices
Optimize for Mobile
Since users will engage via mobile, ensure your ad creatives are mobile-friendly.
Clear Call to Action
Use compelling language to encourage users to click and start a WhatsApp conversation.
Personalized Welcome Message
Craft a greeting that reflects your brand’s voice and guides the user on the next steps.
Quick Response
Be prepared to respond promptly to incoming messages to enhance user experience.
Testing
A/B test different ad creatives and messages to see what resonates best with your audience.
Monitor Performance
Use Ads Manager analytics to track the performance & adjust your strategy accordingly.
Use of Wabot.shop
Seamless User Experience
Users can initiate a conversation directly from the ad without any friction.
Higher Engagement
Direct messaging encourages immediate interaction and can lead to higher conversion rates.
Free Entry Point Conversations
Conversations initiated through Click-to-WhatsApp ads may qualify for free entry point conversations under WhatsApp’s policy.
Automate Conversations
Using LLMs and Workflows
Choose an LLM Platform
Select a suitable LLM service like OpenAI’s GPT-4 to power your chatbot’s natural language understanding.
API Integration
- Backend Setup : Implement server-side logic to handle message processing and responses.
- LLM API Calls : When a user sends a message, forward it to the LLM API to generate a response.
Response Handling
- Filtering : Implement content filtering to ensure responses comply with WhatsApp’s policies.
- Latency Management : Optimize for quick response times to maintain a smooth user experience.
Support and Escalation
Human Handover
Provide an option for users to connect with a human agent if the bot cannot resolve their queries.
Support Hours
Inform users about your support availability to set the right expectations.